Prophecy x PBR at Crybaby Hill

The Press Came to the Party — Prophecy x PBR at Crybaby Hill

This past Sunday, we brought the press to the party—literally. Prophecy teamed up with Pabst Blue Ribbon for Crybaby Hill, Tulsa’s wildest weekend of bikes, beer, and absolute mayhem. But before the crowds rolled in, we were already behind the scenes designing and producing every piece of PBR’s official event merch—from koozies to stickers to the kind of promo items you actually want to keep. And yes, we live-printed shirts on the hill so people could walk away with gear hot off the press.

‍The Creative Process

From the first sketch to the final mockup, the PBR Crybaby Hill collection was a creative ride. We worked hand-in-hand with their team to craft visuals that felt bold, fun, and perfectly chaotic—just like the event itself. Think retro race vibes meets gritty Americana, with a little Tulsa attitude for good measure. Every piece was designed to stand out in the crowd and still feel like something you’d wear long after the weekend wrapped.

Production Power

Once the designs were locked, we moved straight into production mode. Our shop handled everything in-house: screen printing the shirts, embroidering select pieces, and sourcing + branding all the promo gear. There were a ton of moving parts with an event at this scale, but our team thrived in that chaos. Every product was built to be functional, wearable, and full of energy—because if it didn’t hype the brand, it didn’t make the cut.

Live Printing Activation

On Sunday, we hauled the press straight to Crybaby Hill. Our team live-printed exclusive PBR x Crybaby Hill shirts right on-site—so whether someone was cheering on the riders or just vibing with a cold one, they could snag a tee fresh off the press. It was the kind of real-time merch moment that turned a souvenir into a story.

Why It Mattered

At Prophecy, we don’t just make merch—we help brands create experiences. This collaboration with Pabst wasn’t just a partnership; it was a celebration of community, creativity, and the kind of local culture that makes Tulsa so damn fun. From the design work to the production to the printing itself, we were proud to play a part in it all.

'Til Next Year

If you caught us at Crybaby Hill—thank you. We were the ones covered in ink, probably dancing, and definitely having a good time. Let’s do it again next year.