Prophecy x BeHeard Movement 2025

On November 14th, our team at Prophecy had the privilege of partnering with the BeHeard Movement for something far bigger than merch. We spent the afternoon at their Tulsa location giving away 300 hoodies to our unhoused neighbors—each one intentionally designed to honor the mission and values BeHeard lives out every single day.

This collaboration wasn’t about apparel. It was about visibility, dignity, and storytelling.

A Design with Intention

When BeHeard asked us to create a design for this year’s community hoodie, we knew it needed to carry weight. Their mission centers around amplifying voices that are too often overlooked, and we wanted the artwork to echo that purpose word for word.

The final design included this message:

“Stories like mine deserve to be heard.
Hope starts with being seen.
Stories like mine deserve to be heard.
When we show up for each other, we rewrite the ending.”

Every line was chosen to reflect the truth BeHeard champions daily—that every person has a story worth listening to, and that compassion changes outcomes. Our goal wasn’t just to print a design, but to print a message that would be felt.

Live Printing for the Community

Instead of producing the hoodies at the shop, we took Prophecy on the road. We brought our mini press out to BeHeard and live printed the design on-site for the community.

There’s something powerful about the process—ink meeting fabric, a shirt being created right in front of you. It turns a hoodie into a moment. A reminder that people are showing up for you, with you, and because you matter.

Seeing the smiles, the conversations, the gratitude, and the connection around the press reminded us why we do what we do.

Why This Collaboration Matters

At Prophecy, we believe branding and merch are vehicles for bigger stories. We believe in investing back into the communities that support us, in showing up for people who show up for others, and in using our craft to help amplify missions that change lives.

BeHeard Movement does exactly that. They provide resources, community, warmth, and above all—dignity. Partnering with them for this initiative is something we’re committed to continuing year after year.

Looking Ahead

The hoodie giveaway is becoming one of our most meaningful annual traditions. Each year, we get to meet new people, reconnect with familiar faces, and witness the direct impact BeHeard has in Tulsa.

We’re honored to stand alongside them in their mission and even more honored to serve our neighbors with something as simple as a warm hoodie and a reminder that their stories matter.

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